Genie in the Jackpot
An English online slot player became a millionaire this week after betting £4 on a Genie Jackpots game at Paddy Power online casino. The mystery winner had only been logged into her account for eight minutes when it was credited with her £1.6m jackpot prize.
The London-based winner, who has opted to remain anonymous, said: “It felt like my heart stopped. I was on my own at the time and I sat back in pure shock looking at my balance just rise and rise. I turn 50-years-old with my partner next year so have decided to get married on the same day.
32Red’s Takeaway Ad Gets the All-Clear
The UK’s Advertising Standards Authority has dismissed a complaint regarding a television advert for Ant and Dec’s Saturday Night Takeaway online slot game, which is available exclusively at 32Red online casino.
The commercial for 32Red online casino featured a voice-over which began “Enjoy ‘Ant and Dec’s Saturday Night Takeaway’ online slot game. Exclusively at 32red.com” and was followed by Ant McPartlin’s voice stating, “Welcome to ‘Ant and Dec’s Saturday Night Takeaway’”. The voice-over continued, “Featuring ‘Ant versus Dec free spins’ and the amazing ‘Win the ads’ bonus feature” followed by Declan Donnelly saying “It’s time to play ‘Win the ads’”. The voice-over concluded, “Play online, on mobile and on tablet. Get £10 free when you join 32Red.com, where you’re the big deal”. The theme tune to Ant & Dec’s Saturday Night Takeaway played in the background.
The complainant challenged whether the ad was irresponsible, because it linked gambling with the programme ‘Ant & Dec’s Saturday Night Takeaway’ which was likely to be of particular appeal to under-18s.
In response to the claim 32Red said that Saturday Night Takeaway was not targeted at under-18s; rather it had a wide audience profile and breadth of audience interest, and under-18s were under-represented as a proportion of the population in its audience. They provided audience data which showed that across 2017 and 2018 the average BARB index for the programme was around 90 and that no single episode had indexed over 120. A BARB index of over 120 would indicate that a programme was of particular appeal to under-18-year-olds.
32Red added that Ant and Dec were approaching middle age and presented a range of shows and that therefore they were not associated with, and did not reflect, youth culture.