Business Magazine Europe has awarded Per Norman the title of ‘Best CEO in the Sustainable Gaming Industry’. He was awarded the title for the long-term, strategic sustainability work Mr Green Casino has demonstrated since the online casino was founded in 2007.
The most important sustainability issue for the gaming industry is risk behaviour and making sure that sound gaming habits is not turned into an unhealthy behaviour (such as problem gambling). Green Gaming, or responsible gaming, is one of the cornerstones in Mr Green’s business strategy.
In September this year, Mr Green Casino launched its new Green Gaming Predictive Tool. The development of the tool took more than a year and has involved world leading experts in psychology and addictive gaming. The tool is unique and provides Mr Green with completely new opportunities to support customers with high risk behaviour.
Thousands of players have already tested the tool and are positive to the possibility to observe their risk behaviour.
“The award is an important acknowledgement for Mr Green and the determined efforts by everyone at Mr Green to make our customers experience a safe gaming environment”, says Per Norman.
“Green Gaming is not about giving us a good feeling, it is also crucial for our business. Like every consumer company we want our customers to be loyal and return to us. Through Green Gaming, we build consumer confidence which is important in order to create long-term customer relationships.”
Betway Charity Effort
Staff at Online Casino and Sportsbook Betway have raised more than £70,000 for the English Federation of Disability Sport (EFDS). Last year over 100 Betway employees participated in the Silverstone Half Marathon raising £25,000 for the same charity.
Commenting on this latest fund-raising achievement Betway CEO Anthony Werkman said: “We are really pleased to have raised over £70,000 for the English Federation of Disability Sport and are proud of all Betway Group employees who have contributed to this worthy cause.”
Betway certainly embraces charitable foundations, an initiative to donate £10 for every 147 break (and an additional £10 pre-point thereafter) at the UK Snooker Championship saw a sum total of £15,970 sent on to the Jessie May Charity last week.