Love Slots? Well Love is in the Air

Since Valentine’s weekend lady jockey Jamie Kah won her fourth Group 1 race, the Black Caviar Lightning Sprint at Flemington in Australia. Down Under, Serena Williams went close to a record-equalling 24th Grand Slam title on track. At Juddmonte Farms in the UK, super stallion Kingman visited wonder mare Enable and things got so heated the recently retired superstar mare succumbed to his charms.

That much success, love, and female spirit in the air, goes with today’s theme of ‘female gamblers’. It was widely reported in 2020 that gambling among women was growing at more than twice the rate of men. The media has focused on gambling addiction among females growing in relation to this, of course not a nice word to be heard in the news reports but addiction goes with the territory in all high-risk or high-adrenaline activities.

Bigger is better

For millions of existing male gamblers, increased female activity means bigger betting pools and undoubtedly more fun and camaraderie as their lady counterparts come out of the gambling closet. The gambling boom was kicked off when Tony Blair’s Labour government passed the Gambling Act 2005, dramatically liberalising the laws governing betting meaning, for the first time, betting firms that traditionally love slots could advertise on TV.

The industry exploded with turnover as a result, and now takes approximately £15-billion from UK punters alone, every year – equal to more than £200 from every man, woman and child in the UK – with the online sector growing particularly fast.

Gambling bosses caked-up
Some betting bosses have made vast fortunes. The Bet365 boss Denise Coates has received more than half a billion pounds in salary and dividends in the past two years. The Betfred bosses Fred and Peter Done have a combined fortune of more than £1.25bn.

The main reason for the increased number of females entering the gambling arena is said to be the increased number of free slot spins and free bingo games that become available in recent times. The online slots phenomenon has intensified further during the past 12 months and now 70% of female gamblers use apps and websites to play. They love slots.

The Guardian, as they sometimes do, produced a few ‘psychological’ factors to explain why some women develop the gambling habit. Their three main factors were:

  • Excitement: This goes back to the glitz and glamour of social gambling. The rush from winning creates the additional anticipation of something bigger.
  • Social aspects: Women tend to prefer gambling socially. Whether it’s to feel safer, less pressured, or even so they can catch up with friends while playing, women do not like to sit in silence at the casino.
  • Wanting To Escape: Women players tend to internalise a lot of their stress and disappointment. They love slots with their bright, fantastical colours and themes which are, by nature, designed to entertain, and create a sense of ‘escape’.

The top five female gamblers
For the record, in 2020 Birdee Magzine listed the top five female gamblers of all time as:

Judy Bayley: After the death of her husband, Bayley was forced to manage the Hacienda Casino between Los Angeles and Las Vegas on her own, becoming the first woman in the history of Nevada to become a sole owner of a gambling establishment. She was known as ‘The First Lady Of Gambling’.

Judy Bayley – The First Lady of Gambling

Lottie Deno: She lived back in the days of the Wild West, when gambling was mostly reserved for men and female players were rarely welcome to the tables.

Gladys Knight: Born in 1944, Knight built a hugely successful career as a singer and entertainer, winning no fewer than seven Grammy awards. However, what many people don’t know is that Gladys spent an entire decade living the secret life of a gambler, playing mostly baccarat and blackjack.

Claudine Williams: Born in 1921, Claudine Williams was the first women to be inaugurated into Nevada’s Gaming Hall of Fame. Williams made a great contribution to the development of the gambling industry in Las Vegas through her Holiday Casino.

Vanessa Selbst: One of the best-known and most successful female poker players (and poker players in general). Born in 1984, Selbst has accumulated close to $12,000,000 in live tournament earnings and has three World Series of Poker bracelets to her name.

Cashdropbetting is committed to responsible gambling. Underage gambling is an offence. Please gamble responsibly and only bet what you can afford. For gambling addiction help and support, please contact the National Gambling Helpline on 0808 8020 133 or via the NetLine. If you’re worried about your gambling or a friend’s please visit BeGambleAware.org

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